Marketing Managers Want Market Segments to Have Each of the Following

question 274

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT:

• A) As similar as possible within segments.
• B) As different as possible between segments.
• C) As numerous as possible.
• D) Useful for identifying marketing mix variables.
• E) Large enough to be profitable.

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Definitions:

Canned Sales Presentations

Pre-designed sales pitches, often scripted, that are used repetitively across different sales situations, allowing little room for customization or adaptation to specific client needs.

Office Equipment

Tools and machinery used in an office for tasks such as computing, printing, and document storage, facilitating the smooth operation of business activities.

Customized Sales Presentation

A sales pitch tailored specifically to the needs, interests, and characteristics of the prospective customer.

Problem-Solution

A method or strategy that identifies a problem and proposes one or more solutions to address or mitigate it, often used in product development and marketing.