Which of the Following Criteria Should a Marketing Manager Use

question 118

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be substantial-big enough to be profitable-and operational-useful for identifying customers and deciding on marketing mix variables.
• B) The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• C) The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• D) All of these criteria would be useful.

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Definitions:

Ben Franklin

Benjamin Franklin was one of the Founding Fathers of the United States, known for his contributions as an inventor, scientist, diplomat, and philosopher, as well as for his pivotal role in the American Revolution and the drafting of the U.S. Constitution.

James Madison

The fourth President of the United States (1809-1817) and is considered one of the Founding Fathers, known for his role in drafting the U.S. Constitution and the Bill of Rights.

Diversity

The inclusion and representation of different types of people (such as different races, cultures, genders, etc.) in a group or organization to reflect a variety of backgrounds and perspectives.

New Constitution

Typically refers to the adoption or significant revision of a foundational legal document that outlines the governance structure of a nation or organization.