Identify the INCORRECT Statement About Approaches to Market-Oriented Strategy Planning

question 88

Multiple Choice

Identify the INCORRECT statement about approaches to market-oriented strategy planning.

• A) It's usually safer to be a combiner.
• B) Cost considerations encourage aggregating.
• C) Demand considerations encourage less aggregating.
• D) The approach a firm uses depends in part on the firm's resources.
• E) Generally, it is better to try and satisfy some customers very well instead of many just fairly well.

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Definitions:

Interest Category

Groups or classes that share common interests or characteristics, often used in marketing to target products or services.

Inventory

The total amount of goods and materials held by a company to support production, fulfill orders, and maintain service levels.