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When Procter and Gamble Offers Both Pantene and Vidal Sassoon

question 107

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When Procter and Gamble offers both Pantene and Vidal Sassoon shampoos to its customers, which target market approach is Procter and Gamble using?


Definitions:

Split-phase Motors

A type of single-phase induction motor that uses a secondary start winding or auxiliary winding offset by electrical degrees to create a phase shift, helping to start the motor.

Pulsating Magnetic Field

A magnetic field that varies in amplitude over time in a periodic manner.

Rotating

The action or process of turning around a center or an axis; a fundamental movement in various mechanical and electrical devices.

Fixed

Pertains to an electronic component or value that remains constant and unchanged throughout its operation or use.

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