Marketers at General Mills Found That Many People Try to Check

question 107

Multiple Choice

Marketers at General Mills found that many people try to check e-mail or drive a car while eating breakfast or lunch.For many of these target customers the real ________ dimension in picking a snack is whether it can be eaten "one-handed."

• A)potential
• B)qualifying
• C)determining
• D)geodemographic
• E)time

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Definitions:

Romantic Popularity

The extent to which an individual is considered desirable or favorable as a partner in romantic contexts.

Commitment

The state or quality of being dedicated to a cause, activity, or goal, often reflected in one's actions and intentions.

Matching Hypothesis

A theory suggesting that people are more likely to form and succeed in a committed relationship with someone who is equally socially desirable.

Operant Conditioning

A method of learning where the potency of certain actions is changed via positive reinforcement or negative punishment.