Which of the Following Is Not a Part of the Direct

question 98

Multiple Choice

Which of the following is not a part of the direct market environment for Starbucks?

• A) McDonald's and its coffee.
• B) Starbucks objective to open 50 new stores in the United States in 2014.
• C) Rising interest rates worldwide.
• D) High awareness of Starbucks brand name.
• E) Growing interest in brewed cacao a prospective competitor for coffee.

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Definitions:

Nine Inch Nails

An American industrial rock band founded in 1988 by Trent Reznor, known for their dark, edgy music and thematic explorations of disillusionment and social issues.

Bureaucracy

A system of government in which most of the important decisions are made by state officials rather than by elected representatives.

Trent Reznor

An American musician, songwriter, and producer, best known as the lead vocalist, primary musician, and songwriter of the industrial rock project Nine Inch Nails.

Psychoanalytic Theory

A theory of personality organization and the dynamics of personality development that guides psychoanalysis, introduced by Sigmund Freud.