In the Context of Segmenting International Markets,which of the Following

question 90

Multiple Choice

In the context of segmenting international markets,which of the following statements is true?

• A)Segmenting based on demographic,cultural,and other characteristics helps find regional or national submarkets that are similar.
• B)Qualifying and determining dimensions of segmenting work independent of each other in marketing strategy planning.
• C)It is not possible for each different submarket within a broad product-market to be motivated by a different set of segmenting dimensions.
• D)Segmenting dimensions become less specific when the target market segment seeks to purchase a particular brand of a product.
• E)Critical data is easily available and highly dependable as firms move into international markets.

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Definitions:

Annual Dividend

The annual dividend is the total amount of dividends that a company pays to its shareholders in one fiscal year.

Indefinitely

For an unlimited or unspecified period of time, often used in the context of contracts or agreements.

Rate of Return

The increase or decrease in the value of an investment during a set timeframe, represented as a proportion of the investment's initial expense.

Dividends

Payments made by a corporation to its shareholder members, representing a distribution of the company's profits.