_____ Aim at One or More Homogeneous Segments and Try

question 29

Multiple Choice

_____ aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.

• A) Combiners
• B) Segmenters
• C) Segment aggregators
• D) Segment combiners
• E) Multipliers

---

Definitions:

Legislation

Laws and statutory requirements passed by a legislative body or the process involved in creating these laws.

Marginal Benefit

Marginal Benefit refers to the additional satisfaction or utility that a person receives from consuming an extra unit of a good or service.

Marginal Cost

Marginal cost describes the increase in total cost that arises from producing one more unit of a particular good or service.

Economic Perspective

A viewpoint that envisions individuals and institutions making rational decisions by comparing the marginal benefits and marginal costs associated with their actions.