Every New Customer at Five Elements Spa Is Asked to Register

question 204

Multiple Choice

Every new customer at Five Elements Spa is asked to register his or her personal details,which includes the customer's age,purpose of visit,and contact information.With this information,the company regularly keeps in touch with its customers,reminding them of their next appointments,new spa offers,and any other promotions.The database is used to predict a customer's next visit to the spa based on his or her previous visits.It also helps the company design service packages to suit the customer's individual needs.In this scenario,Five Elements Spa is using

• A)corporate governance.
• B)social audit.
• C)customer relationship management.
• D)supply chain management.
• E)service design prototyping.

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Definitions:

Egocentrism

A cognitive bias involving an inability to differentiate between one's own perspective and someone else's perspective.

Imprinting

A form of learning occurring at a specific life stage that is rapid and apparently independent of the consequences of behavior.

Infantile Amnesia

The inability of adults to recall episodic memories (memories of specific events or situations) from early childhood, typically before the age of 3-4 years.

Stranger Anxiety

A form of distress that children experience when exposed to unfamiliar people, typically observed around 7 to 10 months of age.