The Clustering Techniques That Can Be Used in Segmenting

question 113

Multiple Choice

The clustering techniques that can be used in segmenting:

• A) eliminate the need for management intuition and judgment.
• B) group people together into heterogeneous product-market segments.
• C) try to find similar patterns within sets of data.
• D) allow managers to ignore segmenting dimensions.
• E) None of these is true.

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Definitions:

Recall

The act of retrieving information or events from the past in one's memory.

Nonsense Syllables

Random strings of letters without inherent meaning, often used in memory and learning experiments to study the processes of human cognition.

Ebbinghaus

Refers to Hermann Ebbinghaus, a psychologist known for his research on memory, specifically the forgetting curve and the spacing effect.

Multiple-Choice

A type of question or survey format that presents respondents with several answers and requires them to select the correct one.