Positioning Maps Are Based On

question 119

Multiple Choice

Positioning maps are based on:

• A) the actual objective characteristics of products.
• B) the opinions of the marketing managers.
• C) the potential places where a product may be sold and purchased.
• D) the prices of competing products.
• E) customers' perceptions of products.

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Definitions:

Consumption Community

A group of people who share similar consumption habits or preferences, often forming social bonds and community identities around particular brands or products.

Lurker

An individual who observes or reads discussions on online platforms or forums without actively participating or contributing.

Soccer Enthusiasts

Individuals who show a strong interest or passion towards soccer, either as spectators, players, or followers of the sport.

Participation Level

The degree or extent to which an individual or group engages in a particular activity or process.