Differentiating the Marketing Mix Is Important Because

question 201

Multiple Choice

Differentiating the marketing mix is important because:

• A) It can help the firm build a competitive advantage with a group of target customers.
• B) It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
• C) It can clarify the position the firm wants to achieve with customers.
• D) It can contribute to better blending of marketing mix decisions to achieve desired objectives.
• E) All of these alternatives are true.

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Definitions:

Demand Schedule

A table showing the quantity of a good or service that consumers are willing and able to purchase at various prices over a specified period.

Short-Run Cost

Expenses that a firm faces in the short term, typically involving costs that vary with the level of output.

Product Promotion

The activities undertaken by a business to make its products or services known to potential customers and persuade them to buy.