When Doing "Positioning," a Marketing Manager Should

question 131

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) None of these is a good choice.

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Definitions:

Endogenous

Originating from within an organism, tissue, or cell.

Bactericidal

Describes agents that kill bacteria directly, as opposed to bacteriostatic agents which inhibit bacterial growth.

Urine Cultures

Laboratory tests that involve the growth of microorganisms present in the urine to identify urinary tract infections (UTIs) and determine the appropriate antimicrobial treatment.

MRSA-Positive Wound

A wound infected with Methicillin-resistant Staphylococcus aureus, a type of bacteria resistant to many antibiotics, making it difficult to treat.