Which of the Following Is a Customer-Oriented Sales Promotion Technique

question 90

Multiple Choice

Which of the following is a customer-oriented sales promotion technique?

• A) Point-of-purchase advertising
• B) Dealer incentives
• C) Trade shows
• D) Specialty advertising

---

Definitions:

Long-Term Mortgage

A type of loan secured by real property that has an extended repayment period, typically ranging from 15 to 30 years.

Common-Size Financial Statement

A financial statement that expresses each line item as a percentage of a base figure, facilitating comparative analysis.

Vertical Analysis

Vertical analysis is a financial statement analysis method where each entry for each of the three categories of accounts (assets, liabilities, and equity) in a balance sheet is represented as a proportion of the total account.

Acid-Test Ratio

A stringent measure of liquidity that assesses a company's ability to meet its short-term obligations without relying on the sale of inventories.