Under What Conditions Does Personal Selling Typically Become a Primary

question 49

Essay

Under what conditions does personal selling typically become a primary component of the firm's promotional mix?

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Definitions:

Sales and Excise Taxes

Taxes imposed on the sale of specific goods (excise) and on a broad range of products at the point of sale (sales), used by governments to raise revenue, potentially influence consumer behavior, and fund public goods and services.

Transfer Payment

Payment by one branch of government to another or to an individual. Largest transfer payment is Social Security.

Aid to Families

Programs providing financial or other assistance to families, often targeting housing, healthcare, or income support.

Dependent Children

Individuals, typically under the age of 18, who rely on adults for financial support and care.