The Clustering Techniques That Can Be Used in Segmenting

question 113

Multiple Choice

The clustering techniques that can be used in segmenting:

• A) eliminate the need for management intuition and judgment.
• B) group people together into heterogeneous product-market segments.
• C) try to find similar patterns within sets of data.
• D) allow managers to ignore segmenting dimensions.
• E) None of these is true.

---

Definitions:

Heredity

The genetic transmission of characteristics from parent to offspring.

Personality

The mix of traits or attributes that creates a person's unique personality.

Macaque Monkeys

A group of monkeys of the genus Macaca, known for their adaptability to various environments and often used in scientific research.

Foster Mother

A woman who takes care of a child placed in her home by a welfare agency, but is not the child's biological or adoptive mother.