A Marketing Manager May Ethically and Actively Seek Information About

question 132

Multiple Choice

A marketing manager may ethically and actively seek information about current or potential competitors by

• A) searching a firm's public website.
• B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
• C) using computer "hackers" to break into a competitor's computer network.
• D) hiring people from competing firms and then asking them confidential information about the competitor.
• E) spying on competitors to obtain trade secrets.

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Definitions:

Interpretation

The action of explaining the meaning of something, or a way of understanding information within a specific context.

Income Records

Documentation that details the earnings or revenue received by an individual or organization over a certain period.

Human Errors

Mistakes made by people, often categorized as a factor affecting performance and outcomes in various fields.

Report-Writing

The process of organizing and presenting information in a structured document for a specific audience and purpose.