Which of the Following Statements About Target Marketing Is Incorrect

question 176

Multiple Choice

Which of the following statements about target marketing is incorrect?

• A) Target marketing is not mass marketing.
• B) Mass marketers like Kraft and Walmart may conduct target marketing.
• C) Target marketing is not limited to small market segments.
• D) Target marketing assumes that everyone is different and specifies some particular target customers.
• E) Target marketing is associated with the typical production-oriented approach that aims at everyone with the same marketing mix.

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Definitions:

Fixed-ratio

A type of partial reinforcement where a response is rewarded only after a specified number of responses, commonly used in behavior modification programs.

Fixed-interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time.

Variable-ratio

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it highly effective for maintaining behaviors.

Fixed Interval

Fixed Interval refers to a schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.