All of the Following Are Examples of Quantitative Components of Screening

question 175

Multiple Choice

All of the following are examples of quantitative components of screening criteria that are used to narrow down to marketing strategies EXCEPT:

• A) market share.
• B) number of units sold.
• C) strengths of the company.
• D) annual projected sales dollars.
• E) projected profit.

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Definitions:

Continuous Budgeting

A process of constantly updating a budget for a set period in the future to reflect changes as they happen.

Safety Stock

Additional inventory held by a company to prevent stockouts, usually due to uncertainties in supply and demand.

Master Budget

A comprehensive financial plan that combines all of the individual budgets related to sales, costs, expenses, assets, and liabilities.

Merchandise Purchases Budget

A financial plan detailing the amount of goods that a retail or wholesale company plans to buy over a certain period to meet anticipated sales.