"Positioning" Might Cause a Marketing Manager To

question 184

Multiple Choice

"Positioning" might cause a marketing manager to:

• A) introduce a new product for a segment with unsatisfied needs.
• B) change a product's promotion to make its image fit more closely with the needs and attitudes of the target market.
• C) shift attention to another market segment where competition is weaker.
• D) physically change his or her product to compete more effectively with a competitor aiming at the same target market.
• E) Any of these could be true.

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Definitions:

Paralysis

The loss of the ability to move and sometimes to feel anything in part or most of the body, typically as a result of illness, poison, or injury.

Cerebral Palsy

A neurological disorder caused by a non-progressive brain injury or malformation that occurs while the child's brain is under development, affecting muscle coordination and movement.

Simple Reflex Action

An automatic, involuntary physiological response to a specific stimulus that does not involve conscious thought.

Body Contact

Physical interaction between individuals, which can range from casual touches to more intimate or aggressive forms of contact.