Using General Electric's "Strategic Planning Grid," an Opportunity Rated "Medium

question 268

Multiple Choice

Using General Electric's "strategic planning grid," an opportunity rated "medium" in terms of industry attractiveness and "medium" in terms of business strengths would be evaluated as:

• A) yellow-borderline.
• B) red-for no growth.
• C) green-for growth.
• D) could be yellow, red, or green-because the grid really doesn't deal with "medium" ratings.

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Definitions:

Goal

A desired result or outcome that an individual or organization aims to achieve within a specific timeframe.

Net Marketing Contribution

A measure of marketing effectiveness, calculated as the difference between revenues gained from marketing activities and the costs of those activities.

Increase Profits

A strategic goal for businesses aimed at enhancing financial gain through various methods, such as reducing costs, increasing sales, or expanding market share.

Marketing Costs

Expenses that are directly related to the promotion of products or services, including advertising, sales promotions, and marketing staff salaries.