The Text's Discussion of Ford's Marketing Strategy Highlights the Fact

question 185

Multiple Choice

The text's discussion of Ford's marketing strategy highlights the fact that:

• A) it's not wise for managers just to define a business in terms of the products they currently produce or sell.
• B) there is little alternative but to stick with the traditional promotion channels for a product.
• C) most consumers see basic products-like cars-as close substitutes for each other.
• D) once a firm establishes a position as the market leader, competitors are not likely to be a big problem.

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Definitions:

Shunt Field

A winding in electrical generators or motors that is connected parallel to the armature, influencing the magnetic field.

Armature

The rotating part of an electric machine, such as a motor or generator, within which voltage is induced by magnetic action.

Magnetic Field

A region around a magnetic material or a moving electric charge within which the force of magnetism acts.

DC Machine

An electrical machine that operates on direct current (DC) and includes both motors and generators.