GE's Planning Grid Approach

question 103

Multiple Choice

GE's planning grid approach

• A) doesn't work because different managers usually come to different conclusions given the subjective evaluations involved.
• B) is really the same thing as the total profit approach.
• C) overemphasizes short term profitability.
• D) is superficial because it considers only size and expected market share, and ignores other possibly important factors.
• E) could be adapted easily by another firm with different objectives.

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