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Segmenting international markets can be more difficult because:
Flexible Benefit Programs
Programs that allow employees to select the mix of benefits and services that will answer their individual needs. Also known as cafeteria benefit programs.
Vacation Time
Allocated time off work provided by employers for employees to rest, travel, or engage in personal activities.
Employee Discount Plans
Benefits offered by employers that allow their employees to purchase the company's products or services at a reduced price.
Organizations
Groups of individuals structured to achieve common goals or objectives, which can include businesses, government agencies, non-profits, and more.
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