The External Market Environment Doesn't Play a Role in the Marketing

question 310

True/False

The external market environment doesn't play a role in the marketing strategy planning process because it exists outside of the company.

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Definitions:

Poverty

A socio-economic condition characterized by a lack of financial resources and access to basic needs.

Malnutrition

A condition that results from eating a diet in which one or more nutrients are either not enough or are too much, causing health problems.

Social Drift Theory

The hypothesis that suggests individuals with severe mental health illnesses might move towards lower socioeconomic status because of their impaired functioning.

Illness

A state of poor health, either physically or mentally, that affects a person's well-being and ability to perform daily activities.