A Marketer Will Likely Need to Reposition a Product If

question 84

Multiple Choice

A marketer will likely need to reposition a product if:

• A) very few competitors offer similar products.
• B) customers see the product as distinct from other products in the market.
• C) marketers see the product as distinct from other products in the market.
• D) customers see the product as very similar to other products in the market.
• E) marketers see the product as very similar to other products in the market.

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Definitions:

Nucleus Accumbens

A region in the brain involved in the reward circuit, associated with motivation, pleasure, and addiction.

Reward Center

Areas in the brain, such as the nucleus accumbens, which are involved in the reinforcement of behaviors by producing feelings of pleasure.

Sensory Control

The regulation or management of sensory input to alter perception, behavior, or physiological responses.

Reward Circuits

Neural pathways in the brain that regulate the motivation and pleasure response, critical in learning and addiction.