The Basic Reason to Focus on Some Specific Target Customers

question 82

True/False

The basic reason to focus on some specific target customers instead of all possible customers is so that managers can develop a marketing mix that satisfies those customers' specific needs better than they are satisfied by some other firm.

Grasp the distinction between manufacturing and service operations, specifically in terms of productivity and customer contact.

Understand the role and impact of statistical analysis in operations management, particularly in improving quality and productivity.

Learn the strategic importance of dispatching, sequencing, and routing in streamlining operations.

Understand how to enhance business productivity by optimizing inputs and outputs.

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Definitions:

Contingency Contract

A behavioral intervention technique that involves a formal agreement between two parties to reinforce desired behaviors with rewards or consequences.

Token Economy

A system of behavior modification based on the systematic reinforcement of target behavior through the exchange of tokens that can be exchanged for other reinforcements.

Stimulus Satiation

A decrease in responsiveness to a stimulus after repeated presentations.

Aversive Conditioning

A form of behavioral therapy that involves teaching individuals to associate unwanted behaviors with unpleasant stimuli to reduce or eliminate those behaviors.