When Ford Motor Co

question 104

Multiple Choice

When Ford Motor Co. introduced its Escape hybrid SUV, it offered a $1,000 rebate as an incentive to attract new buyers. This was an example of which aspect of the marketing mix?

• A) Price
• B) Promotion
• C) Place
• D) Product

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Definitions:

Mesosystem

The mesosystem is a concept in ecology and developmental psychology that refers to the interconnections between the microsystems in a person's life, such as family, school, and neighborhood.

Microsystem

A term from ecological systems theory referring to the immediate environment in which an individual interacts, such as family or school.

Gender Roles

The characteristics, attitudes, feelings, and behaviors that society expects of males and females.

Feminist Theories

Examine social, economic, and political inequality between women and men in society.