Which of the Following Is NOT Included in a Marketing

question 313

Multiple Choice

Which of the following is NOT included in a marketing plan?

• A) The control procedures to be used
• B) The costs involved
• C) The results expected
• D) What marketing mix is to be offered.
• E) All of these should be included in a marketing plan.

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Definitions:

Perfectly Price Discriminate

A pricing strategy where a seller charges the maximum possible price each individual consumer is willing to pay for each unit, thereby extracting all consumer surplus.

Perfect Price Discrimination

A pricing strategy where a seller charges the maximum price each consumer is willing to pay, capturing the entire consumer surplus.

Deadweight Loss

The inefficiency caused by market distortion, typically due to taxes or subsidies, leading to a loss of economic efficiency.

Price Discriminate

A pricing strategy where a seller charges different prices for the same product or service to different customers, based on the willingness to pay of different market segments.