_____ Refers to Putting Marketing Plans into Operation

question 272

Multiple Choice

_____ refers to putting marketing plans into operation.

• A) Delivery
• B) Implementation
• C) Operational planning
• D) Strategy planning
• E) Control

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Definitions:

Revenues By Customer

The segmentation and reporting of a company’s sales based on individual customers or customer groups, used for sales tracking and customer relationship management.

Cash Receipts Journal

A dedicated journal used to record all cash inflows or receipts a business receives.

Account Credited

The action of recording an increase in a liability, equity, or revenue account, or a decrease in an asset or expense account.

Subsidiary Ledger

A detailed set of accounts that supports the main ledger, breaking down specific account transactions, like accounts receivable and payable.