Which of the Following Firms Is Exploring a Market Development

question 167

Multiple Choice

Which of the following firms is exploring a market development opportunity?

• A)The Coleman camping gear company boosts sales of popular lanterns by setting up promotional displays at well-attended outdoor events.
• B)Campbell's targets health-conscious consumers with a new line of low-sodium soups.
• C)McDonald's opens two upscale hotels in Switzerland to serve families and business travelers.
• D)The E-Z-Go golf cart company begins selling golf carts for use in malls,factories,and airports.
• E)Mammoth Mountain Ski Resort offers horseback riding and a mountain bike park for summer visitors.

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Definitions:

Facebook Exchange

A real-time bidding ad exchange by Facebook that allows advertisers to buy and target ads at specific audiences on the social platform.

Protected Actions

Activities that employees are entitled to participate in without fear of retribution, often associated with labor rights like striking or protesting.

Wagner Act

Also known as the National Labor Relations Act of 1935, a foundational U.S. law that established the rights of employees to form unions and engage in collective bargaining.

Working Conditions

The environment in which an individual works, including aspects like safety, hours, physical conditions, and legal rights, which affect the worker's well-being.