Which of the Following Statements by a Marketing Manager Refers

question 217

Multiple Choice

Which of the following statements by a marketing manager refers to operational decisions, rather than strategy decisions?

• A) "Our target customers view most existing luxury sedans as dull, and they want performance as well as luxury."
• B) "Newspaper ads will be more cost effective than 30 second radio ads--given the price increase for radio this month."
• C) "We hope to earn a 15 percent return on investment with our plan."
• D) All of these statements refer to operational decisions.

Recognize the significance of customer and employee involvement in the quality improvement process.

Identify different approaches to management and quality management practices.

Understand the implications of offshoring and its relationship with globalization.

Understand the importance of integrating sustainability in various aspects of organizational operations.

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Definitions:

More Elastic

Describes a situation where a product or service's demand changes more significantly in response to a change in price.

Decrease Price

A pricing strategy where a company reduces the cost at which an item is sold in order to stimulate demand or gain competitive advantage.

Price-cost Margins

The difference between the selling price of a product and its cost of production, often expressed as a percentage.

Wine Merger

The combining of two or more companies engaged in the wine industry, aiming to increase market share, efficiency, or geographic reach.