One of the Strategic Policies of Camera Maker, Zoom Cameras

question 187

Multiple Choice

One of the strategic policies of camera maker, Zoom Cameras, states: "We will communicate the key benefits and value of our camera's unique zoom lenses and demonstrate how they meet customer needs." This policy best fits which marketing mix decision area?

• A) Product
• B) Place
• C) Promotion
• D) Price
• E) People

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Definitions:

Economic Sense

Implies making decisions or taking actions that are financially prudent, cost-effective, or beneficial for the financial health of an organization or individual.

Oral Warning

A verbal caution given to an employee regarding their performance or behavior that does not meet the required standards.

Documented

Information, actions, or processes that have been recorded in writing or another permanent form for official reference or evidence.

Disciplinary Action

Measures taken by an employer to correct an employee's behavior or performance problems, ranging from verbal warnings to termination.