Lipton Has Increased Sales by Developing Ads That Encourage Its

question 330

Multiple Choice

Lipton has increased sales by developing ads that encourage its current customers to drink Lipton tea instead of coffee at morning "coffee breaks." This effort focuses on

• A)diversification.
• B)market penetration.
• C)product development.
• D)mass marketing.
• E)market development.

---

Definitions:

Final Judgment

A court's last decision or ruling in a case, which resolves the dispute and is enforceable by law.

Nature and Quality

A term that refers to the essential characteristics and standards of goods or services.

Commercial Activity

Any type of business operation or venture that involves the exchange of goods or services for profit.

Federal Jurisdiction

The authority granted to federal courts and government to govern and make legal decisions on certain issues and cases, often defined by law or constitution.