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A Channel of Distribution Must Include Several Kinds of Intermediaries

question 192

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A channel of distribution must include several kinds of intermediaries and collaborators.


Definitions:

Reduced Risk

The outcome of actions taken to minimize the probability or impact of uncertain or negative events.

Single Stage Control

A control mechanism in manufacturing or production that is applied at a single point or stage in the production process.

Supply Chain

The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.

Proctor and Gamble

Procter & Gamble is a multinational consumer goods corporation specializing in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine, & Family Care.

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