Coca-Cola Is Taking Advantage of the New Willingness of Chinese

question 163

Multiple Choice

Coca-Cola is taking advantage of the new willingness of Chinese leaders to engage in international trade by marketing its soft drinks in China. What type of opportunity is Coke pursuing?

• A) Market development
• B) Diversification
• C) Product development
• D) Market penetration

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Definitions:

Referent Power

A form of influence based on the ability to attract others and build loyalty through charisma or personal traits.

Coercive Power

Power based on the use of sanctions or punishments to influence others.

Legitimate Power

Power that is based on respect for a person’s position.

Conflict Management Style

The approaches and methods an individual uses to handle disagreements, disputes, or differences in a constructive or destructive manner.