A Producer of Frozen Pasta Dinners Finds That Its Current

question 225

Multiple Choice

A producer of frozen pasta dinners finds that its current target customers select among its frozen pasta dinners, going to a pizza restaurant, or staying home and eating an Italian sub sandwich. So the company set up a chain of pizza restaurants that also serve Italian sub sandwiches. This seems to be an effort at:

• A) market development.
• B) diversification.
• C) market penetration.
• D) product development.

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Definitions:

Low-Carbohydrate

A dietary approach focusing on reducing carbohydrate intake, often to aid in weight loss or manage certain health conditions.

High-Carbohydrate

Referring to foods or diets that contain a large proportion of carbohydrates, often used for energy production.

Ineffective Breathing

A condition where the pattern of inhalation and exhalation fails to provide adequate ventilation.

Short-Term Goal

A Short-Term Goal is an objective designed to be achieved in the near future, serving as a step towards a longer-term objective.