The Three Basic Ideas Included in the Definition of the Marketing

question 217

True/False

The three basic ideas included in the definition of the marketing concept are: customer satisfaction, a total company effort, and sales as an objective.

---

Definitions:

Mere Exposure Effect

A psychological effect in which people show a preference for items or concepts they recognize simply because they know them.

Two-factor Theory of Emotion

A psychological theory that proposes emotions are based on physiological arousal and cognitive labeling of that arousal.

Aerobic Exercises

Physical exercises that involve or improve oxygen consumption by the body, enhancing cardiovascular conditioning and endurance.

Romantic Feelings

Emotions associated with love, affection, and strong personal attachment toward another person, typically characterized by desire and intimacy.