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The customer should not be considered part of a "marketing mix."
Natural Resources
Assets occurring in nature, such as mineral deposits, timber tracts, oil, and gas
Tangible Assets
Physical assets that hold value, such as land, buildings, vehicles, equipment, and inventory.
Operating Rights
The granted permissions or authorizations for a company to conduct specific operations within a regulatory or legal framework.
Natural Resources
Physical or material resources occurring in nature that can be used for economic gain, such as water, timber, coal, oil, and minerals.
Q33: An extremely good plan might be carried
Q95: Although the marketing manager cannot control the
Q115: A firm's "marketing mix" decision areas would
Q122: _ refers to how customers think about
Q139: Which of the following is not a
Q173: A first step in evaluating marketing opportunities
Q240: As in the Toddler University case, the
Q330: Marketers should be aware of federal legislation,
Q344: Between 2000 and 2010, the highest growth
Q375: Marketing is the performance of activities that