The Following Activities Are Rightly Considered Marketing Except

question 90

Multiple Choice

The following activities are rightly considered marketing except:

• A) advertising the grand opening of a new furniture store.
• B) researching which furniture designs are popular with consumers.
• C) determining how many pieces of furniture can be sold at different price points.
• D) building a facility to make furniture.
• E) selling furniture to customers in a furniture showroom.

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Definitions:

Sunk-cost Fallacy

The misconception that one should continue on a course of action because they have already invested resources (time, money, effort), regardless of the current and future costs.

Programmed Decisions

Decisions that are routine and repetitive, often made using predetermined rules and procedures.

False Consensus Effect

A cognitive bias whereby individuals overestimate the extent to which their beliefs, feelings, or behaviors are shared by others.

Innovation Process

A sequence of actions involving the creation, advancement, and execution of novel concepts or items.