The American Marketing Association Has Adopted a Statement of Ethics

question 365

True/False

The American Marketing Association has adopted a statement of ethics that sets specific ethical standards for many aspects of the management job in marketing.

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Definitions:

Legislation

Legislation is the process through which laws are enacted by a governmental body.

Referent Power

A form of power that stems from being admired and respected, often used to influence others through appeal and attraction.

Machiavellianism

A personality trait characterized by a manipulative, deceitful, and exploitative approach to interpersonal relationships and the pursuit of personal goals.

Networking

The practice of building, maintaining, and utilizing contacts and connections in professional or social spheres to gain information, resources, or support.