Which of the Following Practices Would Suggest That Acme Tools

question 304

Multiple Choice

Which of the following practices would suggest that Acme Tools practices a marketing orientation:

• A) sets inventory levels with customer requirements and costs in mind.
• B) sells products that it can make easily for its customers.
• C) focuses its advertising efforts on product features and how products are made.
• D) views customer service as an activity required to reduce consumer complaints.
• E) ends its relationship with customers when a sale is made.

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Definitions:

Social Desirability Effects

The tendency for survey respondents to answer questions in a manner that will be viewed favorably by others, potentially skewing true responses.

Selection Bias

A distortion in statistical analysis resulting from the method of collecting samples that leads to incorrect conclusions.

Government Policies

Official plans or courses of action adopted and implemented by a government to achieve specific goals in various sectors.

Welfare

A government program that provides financial aid and services to support individuals and families in need.