Which of the Following Statements About Customer Value Is True

question 134

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of these statements is true.

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Definitions:

Consequence

The result or effect of an action or condition, often one that is negative or undesirable.

Kaizen

A Japanese term meaning "continuous improvement," focusing on constant, incremental improvements in work processes or quality.

Reinforcer

Something that increases the likelihood of a behavior being repeated, used in behavior modification and conditioning theories.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a learned response, often due to the lack of reinforcement.