All of the Following Are Examples of a Marketing Orientation

question 53

Multiple Choice

All of the following are examples of a marketing orientation, as opposed to a production orientation, EXCEPT:

• A) the role of marketing research is to determine customer needs and how well the company is satisfying them.
• B) the relationship with the customer is based on customer satisfaction before and after a sale leading to a profitable long-run relationship.
• C) the firm's focus is on reducing its costs.
• D) the role of customer service is to satisfy customers after the sale so they'll come back again.
• E) costs that do not add value to customers should be eliminated.

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Definitions:

Treatment Groups

Treatment groups are gatherings of individuals who receive therapeutic interventions and support as a collective, often used in psychological or medical contexts.

Special Skills

Unique or highly developed abilities that individuals can utilize in specific tasks or professions.

Anticipating Obstacles

The process of identifying potential challenges or barriers in advance to prepare or develop strategies to overcome them.

Time-projection Exercise

A technique used in planning or therapy where individuals imagine and describe their future in detail.