Examlex

Solved

A Marketing Company Goes to Social Networking Sites to Find

question 95

Multiple Choice

A marketing company goes to social networking sites to find people who may like a certain product. They then try to link online data to people's screen names and email addresses and then send these people targeted advertising. This process is which form of advertising?


Definitions:

Production

The process of combining various material inputs and immaterial inputs (plans, know-how) in order to make something for consumption (output).

Opportunity Cost

The detriment of neglecting the next optimal alternative during the process of making a decision.

Opportunity Cost

The benefit that is missed or given up when choosing one alternative over another.

Hour

A unit of time equal to 60 minutes.

Related Questions