Which of the Following Statements Is True Regarding Marketing Ethics

question 5

Multiple Choice

Which of the following statements is true regarding marketing ethics and social responsibility?

• A) When products are complicated, consumers may be vulnerable to unscrupulous sellers.
• B) Firms should aim to advance their own short-term interests at the expense of customers.
• C) Being socially responsible tends to decrease a firm's costs, but negatively affects its profits.
• D) Consumers only want to purchase products that are safe or good for them in the long-run.

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Definitions:

Attitudes

Mental and emotional entities that inherit positive or negative evaluations of objects, people, or events, influencing an individual's behavior.

Actions

The things that an individual does, often in response to external stimuli or internal decisions.

Cognitive Dissonance

The psychological discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas simultaneously.

Zimbardo's Simulated Prison

An experiment conducted by psychologist Philip Zimbardo in 1971 to investigate the psychological effects of perceived power, focusing on the struggle between prisoners and prison officers.