Marketers Who Have Adopted a Product-Line Pricing Strategy Have One

question 116

True/False

Marketers who have adopted a product-line pricing strategy have one major advantage in that they have no difficulty making price changes on individual items.

---

Definitions:

Need for Power

A personal drive and motivation to influence, control, or have authority over others.

Personal Power

The influence or authority an individual has over others stemming from personal traits, skills, or relationships, rather than from formal positions of authority.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives to achieve a desired goal.

Social Power

The ability of an individual or group to influence or control the actions, beliefs, or behavior of others in a social context.