Responding to the Weakening of Their Control Over Prices Brought

question 6

True/False

Responding to the weakening of their control over prices brought about by e-commerce,marketers have begun to bundle a host of additional goods and services with the tangible products they offer their customers.

---

Definitions:

Simple Rate of Return

A method to evaluate the profitability of an investment by dividing the annual incremental net operating income by the initial investment cost.

Operating Expenses

Costs associated with a company’s operational activities, excluding direct labor and materials, that are necessary to run the business.

Sales Revenues

The total amount generated from selling goods or services before any expenses are subtracted.

Cash Operating Costs

The expenses a company incurs during its normal business operations that require cash payments, such as rent, utilities, and payroll.