Since It Involves the Use of a High Price Relative

question 79

Multiple Choice

Since it involves the use of a high price relative to prices of competing products or services, the skimming pricing strategy is sometimes referred to as _____ pricing.

• A) penetration
• B) competitive
• C) market-plus
• D) functional

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Definitions:

Emerging Countries

Nations that are in the process of rapid growth and industrialization, often displaying potential for economic development.

Developing Countries

Nations with lower levels of industrialization, lower standards of living, and often a lower Human Development Index (HDI) compared to developed countries.

PR

A practice focused on managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Gatekeeper

An individual or entity that controls access to something, often determining whether a message or piece of information is disseminated.