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Why is the H.O. model called the factor-proportions theory?
Public Commitment
The act of openly stating or pledging to a course of action or belief, often influencing an individual's accountability and follow-through.
Source Credibility
The level of trustworthiness, expertise, and reliability attributed to a source of information, influencing its persuasive power.
Qualifications
Refers to the credentials, capabilities, or qualities that make someone suitable for a particular role or task.
Self-Presentation
The process by which individuals attempt to control the impressions others form of them in social or professional settings.
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